Trust · Methodology
How We Measure Results
TL;DR
We report business outcomes — registrations, FTDs and revenue by market — alongside rankings, traffic and AI citations, using data you can audit.
Metrics we report
- Registrations and FTDs from organic search, by market.
- Revenue, LTV and effective CPA where data is shared.
- Rankings for mapped target pages.
- Brand citations in AI assistants for agreed prompts.
Data sources
GA4, Google Search Console, Bing Webmaster Tools, your back-office or affiliate platform exports, and rank/citation trackers. You keep ownership of all accounts.
Attribution limits
Organic attribution is imperfect: brand search, cookies and consent all affect it. We state the model used and its limitations in every report.
Related services & research
Trust · Links
Link Sourcing Policy
We only build editorial links on real sites, disclose every placement to the client, and refuse PBNs, rentals and hacked placements.
ReadThe Lab
The Lab: Casino SEO Research and Experiments
We publish experiments from our own test properties with full methodology. Results appear here only once the data is complete.
ReadPricing
Casino SEO Pricing
We publish starting prices because most agencies don't. Final scope depends on markets, content volume and link needs, and is confirmed in writing after the audit.
ReadBook a free casino SEO audit
Licensed operators and compliant affiliates only. 18+.