AI SEO for Casinos: Getting Cited in ChatGPT and AI Overviews

How AI assistants choose sources

AI answers draw on pages that are crawlable, clearly structured and corroborated by other sources. Brands that appear consistently across trusted third-party sites are more likely to be mentioned.

What we do

• Allow AI crawlers and provide an llms.txt where appropriate.
• Answer-first content structure with clear definitions.
• Consistent entity data: Organization schema, licences, ownership.
• Earned mentions on sites AI tools already cite.
• Monthly tracking of brand citations for priority prompts.

Honest expectations

AI referral traffic is still small compared with Google organic, and citations change often. We treat GEO as an extension of good SEO, not a replacement.

Our GEO process

• Prompt research: the questions players and partners ask AI assistants.
• Baseline: which brands are cited today and from which sources.
• On-site fixes: answer-first structure, definitions, tables and schema.
• Off-site: mentions on the sources AI assistants already cite.
• Tracking and monthly reporting on share of citations.

GEO vs. traditional SEO

SEO aims to rank a URL; GEO aims to be mentioned and cited correctly inside an answer. They share foundations — crawlability, authority, clear content — but GEO puts more weight on entity consistency and third-party corroboration.