Casino SEO Audit for Online Casinos and Affiliates

What the online casino SEO audit covers

The audit is built for gambling sites, not a generic crawler export.

• Technical: crawlability, index bloat from game filters, Core Web Vitals, hreflang.
• Content: intent mapping, cannibalisation, thin bonus pages.
• Trust: licence disclosure, authorship, RG pages, E-E-A-T signals.
• Links: toxic link risk, anchor distribution, velocity history.
• Competitors: SERP and gap analysis per market.

What you receive

A written report, a prioritised fix list with effort and impact estimates, and a walkthrough call. The roadmap is yours to execute in-house or with us.

When to commission an audit

Before a migration, after a traffic drop or manual action, when entering a new market, or before starting a link building campaign.

Our audit process

• Kickoff: goals, markets, platform and access to Search Console and analytics.
• Full crawl plus log file analysis where available.
• Manual review of templates: home, lobby, game, bonus, payment and review pages.
• Backlink and anchor profile review.
• Compliance and trust review per market.
• Report, prioritised roadmap and walkthrough call.

How we prioritise fixes

Each issue is scored on impact (traffic and revenue potential), effort (developer time) and risk. Quick wins with high impact go first; platform-level changes are scheduled with your developers.